From the client's site to approved content, in seven stages.
Each stage produces something you can see, and nothing reaches the site without a person.
Connect and import
You install the Rankshoot WordPress plugin with a key made for that site; every page is imported and labelled.
Business
A business profile is drafted from the site. You add the brand rules: tone, what to say, what never to mention, a sample of your writing.
Problems and goals
What holds the site back is listed from its own pages — thin pages, overlap, missing service pages, pages nothing links to.
Competitors and gaps
The domains that keep appearing in the site's search results are found; you add your own. Their public pages are read (respecting robots.txt).
Keywords and plan
Keyword ideas come from your offers, competitor gaps and live search, grouped into topics. Volume is shown only where a source provides it, with its source.
Research, writing and checks
The top pages for each piece are read, the piece is written from them, and automated checks run before anyone sees it.
Delivery
The approved version goes to WordPress through the plugin, or is handed to you.
Approved means it passed review — not that a machine decided it was good enough.